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“It is my great pleasure to endorse the work of Alun James and his consultancy 53NG. I have known Alun…

Francesco Ricci Bitti | President ASOIF, IOC Member, Former President International Tennis Federation

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“It is my great pleasure to endorse the work of Alun James and his consultancy 53NG. I have known Alun for over 20 years, first working with him when I was elected President of the International Tennis Federation in 1999 and he was Head of Communications. We worked together successfully to reposition tennis both within the Olympic Movement and within the tennis community. Alun also led a project to rebrand and celebrate the centenary of Davis Cup. Alun left the ITF in 2000 but the ITF continued to work with him on many projects including a strategic audit of the ITF Board that led to recommendations for improved governance, competitions, communications and commercialisation. I have great respect for Alun’s approach to challenges and his strategic and analytical response to issues resulted in sound advice that was implemented successfully.”

“What Alun doesn’t know about sponsorship, frankly isn’t worth knowing. Alun has worked on the biggest, brightest…

Anne Tyrer | Director at American Express

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“What Alun doesn’t know about sponsorship, frankly isn’t worth knowing. Alun has worked on the biggest, brightest and best campaigns in the business and for good reason. He’s considered and measured and never settles for anything but outstanding results which he delivers and challenges others to, in his immutable straight-talking, no nonsense style. Oh and he’s totally unflappable – a smart leader, who inspires respect.”

“I have worked with Alun over many years and in different capacities. Whatever the challenge, he has always…

Ben Fletcher | Executive Director OF Communication, Government and Policy, Make UK

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“I have worked with Alun over many years and in different capacities. Whatever the challenge, he has always produced a high quality solution, underpinned by a real commitment to delivery; ideas backed by action. What differentiates him from so much of the competition is that he works really hard to get under the skin of your organisation and the issues it faces, recommending practical solutions that are tailored to your needs. His strategic approach doesn’t help you simply deal with today’s problem, but is also focused on how you move on, and reposition yourself, ready to face tomorrows challenges too. From last minute media training through to a long term reputational strategy, you always get best in class service.”